KM 0
Take 1 Gel
PrepareStart strong.
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Real Energy — 134 kcal per gel — 32g Carbs — 150mg Sodium — Only 2 Ingredients — 180mg Potassium — 7 Gels For 42.2km — No Artificial Crap — Real Energy — 134 kcal per gel — 32g Carbs — 150mg Sodium — Only 2 Ingredients — 180mg Potassium — 7 Gels For 42.2km — No Artificial Crap —
Our Products
Fuelled By Purpose.
Clean energy. Real ingredients. No compromises.
- 1:1Glucose — Fructose
- 2Ingredients
- 134Kcal Per Gel
- 0Maltodextrin
Marathon Fuel Kit
7 gels. 42.2 km covered.
Everything you need for race day.
Best Value
12-Pack
More gels. More gains.
Built for training, racing, and everything in between.
Race Day Strategy
The Race
Day
Strategy
Every km mapped. Every gel timed. The Marathon Fuel Kit comes with a dead-simple plan — no spreadsheets, no guessing, no bonking at KM 35.
Dialled In Energy
Steady carbs. No spikes. No crashes.
Mental Clarity
Stay focused when it actually matters.
Race Proven
Used by real athletes. Built for race day.
Race Day Plan
7 Gels For 42.2 KM Of Power.
KM 7
Take 1 Gel
SustainLock into rhythm.
KM 14
Take 1 Gel
SustainStay smooth.
KM 21.1
Take 1 Gel
PushHalfway. Keep building.
KM 28
Take 1 Gel
PushDig deep.
KM 35
Take 1 Gel
FinishStay strong. Almost there.
KM 42.2
Take 1 Gel
FinishFinish like you mean it.
One gel every 45–60 mins.
Sip water. Stay focused. Get it done.
About WTF Nutrition
We Got
Tired
Of The
Bullshit
Most gels are built to cut corners. We built ours to go the distance.
Running a marathon sounds simple. Actually finishing one takes true discipline, suffering, and proper fuel.
Most gels are packed with processed sugars and artificial junk.
“Performance” shouldn’t mean compromising your health.
1:1 glucose-to-fructose ratio. Natural carbs for fast, stable energy.
No maltodextrin. No bullshit. Just real fuel that works with your body.
Want to perform? Choose WTF N. Why The F*** Not.
01
Real Food Only
If it doesn't belong in real food, it doesn't belong in our products.
02
Transparent Labels
Every ingredient listed. No hiding behind proprietary blends. You know exactly what you are fueling with.
03
Built for Performance
Clean isn't weak. It's efficient. Designed for stable energy, output, and endurance.
04
No Fillers
No artificial colours. No artificial flavours. No preservatives. Nothing unnecessary. Nothing that slows you down.
Fuel Guide
Easy sessions1
Low Intensity
- Duration
- < 60 Minutes
- Carbs
- 20 – 30g / Hour
- Gels / Hour
- 1
Longer training1 – 2
Moderate Intensity
- Duration
- 60 – 120 Minutes
- Carbs
- 40 – 60g / Hour
- Gels / Hour
- 1 – 2
Hard efforts2 – 3
High Intensity
- Duration
- 120+ Minutes
- Carbs
- 60 – 90g / Hour
- Gels / Hour
- 2 – 3
Compete prepared3+
Race / Max Effort
- Duration
- Any Duration
- Carbs
- 90g+ / Hour
- Gels / Hour
- 3+
WTF Nutrition
Fuel ClubWhy Subscribe?
Save More, Every Order
Enjoy 15% off every recurring order compared to one-time purchases. Automatically applied — no codes needed.
Free Gifts for Consistency
Subscribers receive free rewards as you go:
- Free WTF cap with your first delivery.
- Free gel 6-pack with your second delivery.
- Free Marathon Kit with your third delivery.
Total Control. Zero Commitment.
Easily skip, swap, or cancel anytime. No lock-ins. No hidden fees. Full flexibility, always.
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